With WWDC about a month or so away, Apple is gearing up to join the AI bandwagon and preparing to launch a number of AI applications and models. While most of Apple’s native app with the upcoming Safari update, is anticipated to coincide with the launch of iOS 18.
This next iteration of Safari is set to get a massive update with AI features, indicating a significant shift in browsing capabilities.
At the core of this update will be Intelligent Search, a feature that will be powered by on-device AI. This feature analyses the content of web pages to provide users with concise summaries, aiming to streamline the browsing experience by identifying key topics and phrases, thereby enhancing comprehension and efficiency.
Considering how widespread the influence of AI has been, and how often it tends to hallucinate, particularly with ChatGPT, Apple’s approach is prioritising user security. By leveraging on-device processing, the tech giant seeks to address concerns regarding data privacy, and ensure a secure browsing environment.
Another noteworthy addition is the Web Eraser function, which enables users to selectively remove elements like ads or images from web pages. These modifications will across browsing sessions, offering a personalized browsing experience tailored to individual preferences.
Despite the introduction of these features, scepticism still persists regarding their necessity, with some comparing them to elaborate ad blockers.
In addition to these enhancements, the new Safari boasts an updated user interface, consolidating various options into a streamlined menu for better accessibility. From privacy controls, to, content-blocking options, the revamped interface should offer a more intuitive browsing experience.
Apple also intends to augment Safari’s capabilities with a “much more powerful visual search feature” in the coming year. This feature aims to empower users by providing information on consumer products through image recognition technology, reminiscent of Siri’s Visual Lookup functionality.
(With inputs from agencies)
