US fast food chains McDonald's and Burger King are set for a battle over $5 value meals. Burger King is reportedly planning a value meal after McDonald's unveiled its own earlier this month. The cheaper meals are intended to attract inflation-weary consumers. Beyond the fast-food industry, retail and grocery chains are also cutting prices to revive sales. Target has cut prices of 5,000 products and Walmart has unveiled a new label of predominantly $5 products. Official data shows that US inflation has eased from 2022 to 2024. Why then are US consumers wary of eating at fast food joints? Palki Sharma tells you.
